We only get paid when you do

The pattern we kept seeing

Talk to enough roofers, HVAC companies and remodelers and you hear the same story: an agency signs them up, charges a monthly retainer to "manage the ads," and sends an invoice that looks the same whether the phone rang twenty times or twice. The agency gets paid either way. The contractor carries all the risk — the ad spend, the slow months, the wondering whether the money is actually working.

That's the pattern Leadly was built to break.

Getting paid for outcomes, not activity

The fix is simple to say and harder to actually build: stop charging for ad management, and only charge when a real, qualified appointment lands on the calendar. No fee for "leads" that never answer the phone. If the system doesn't produce a booked appointment, Leadly doesn't get paid for it.

That single change forces the incentives to line up on the same side of the table. We're not rewarded for spending your budget — we're rewarded for filling your calendar.

What that looks like today

In practice, it's one system end to end: managed ad campaigns, landing pages that screen out people who aren't ready to buy, a CRM that tracks every prospect, and follow-up that closes the loop until an appointment is actually confirmed. You keep ownership of your ad account and your data. There's no setup fee and no long-term contract — because if the appointments stop coming, you shouldn't be locked into anything.